19 Apr 5 Key Business Roles To Delegate To Experts
Running a business is demanding. It requires a wide range of skills across different fields — sometimes all at the same time!
However, one of the most overlooked areas of leadership is delegation. Good delegation does not reduce your control over your business. Rather, it leaves you more time and energy to focus on the aspects of your operations that you do best.
Delegating key tasks to appropriate professionals is a powerful way to boost your business, as entrusting certain tasks to experts will not only save you crucial resources, but it can also significantly improve your productivity and end results.
When identifying who would be the most appropriate professionals to help you, it is important to consider your individual circumstances. However, we have compiled a list of five professional roles that for most businesses will be worth delegating to outside experts.
Professional Bid Writing
Many businesses rely on the process of bidding on contracts to win more work, and this is where professional bid writers can provide a crucial advantage over the competition.
Bid writers prepare all the appropriate application materials for the bids – such as relevant case studies and documentation – in time for strict deadlines, while also writing persuasively, identifying the right opportunities for your business, organising the necessary paperwork, and more.
Bid writers can help to simplify a hugely complex and time-consuming process. They also save you critical resources by using a targeted approach to ensure that you are only applying to the opportunities that are most appropriate for you and your business.
This will increase your success rate, minimise the wastage of time and energy, and optimise your chances of generating greater revenue.
SEO has become increasingly important in recent decades with the rise of internet search engines, ecommerce, and online shopping.
SEO helps to ensure that all your business’ properties are optimised to appear at the top of the search results. This means that when potential clients and customers search online for the goods and services you provide, your business will appear prominently on the organic search results page, the Maps results, and more.
However, SEO can be highly technical, with knowledge of coding, website building, and copywriting all being necessary. This is why it is important that the task is assigned to someone who truly knows what they are doing.
A relatively new – but highly important – area of business management is to ensure that you are in full compliance with how your client, colleague, and customer data is used.
As mistakes in this area can have serious legal and financial consequences – no matter the size of your business – it is almost always a good idea to hire an expert to help you!
Accountants have long been an essential part of effective business administration, but it is easy to overlook their importance if you have developed a bespoke in-house bookkeeping system that works for you.
However, by not using a professional accountant to audit your financial details, you may be missing out on certain benefits that could save you time and money every tax year. Accountancy is complex, with a range of charges, tariffs, and protocols in place that must be negotiated. Making a mistake here can be costly, leading to fines, sanctions, and significant disruptions to your operation.
Thankfully, there are also many incentives on offer that a professional accountant can help you to attain. For example, many of your business expenses may be tax-deductible, meaning that investing in an expert accounting service can substantially boost your bottom line.
Whether you hire an accountant on a permanent basis or only at crucial points in the financial year, they are certain to save you time, money, and stress.
Social Media Marketing
No longer just a fun way of keeping in touch with friends and family, social media is now recognised as a powerful business tool; it is a great way to engage with your audience, advertise your products, communicate your message, and more.
However, the social media environment is fast-moving and ever-changing. New apps and features are being launched all the time and it can be challenging to keep up.
That’s why many businesses hire social media specialists to help out. A social media professional can identify the best platforms for your business to utilise, research what type of content is most effective on these platforms, and develop a strategy to help you reach your target audience.
Rather than allowing the fast pace, constant changes, and busy environment to overwhelm you, consider hiring an expert to make the platforms more manageable.